Google (GOOG, GOOGL) rolled out four new smartphones and its latest smartwatch as part of its latest Made by Google event in New York on Wednesday. Part of Google’s Pixel lineup, the Pixel 10, Pixel 10 Pro,

Google used the Pixel 10 launch to take potshots at Apple, which has repeatedly delayed AI updates to Siri, its digital assistant.

For its Made by Google event on Wednesday, Google lifted the veil off the Pixel 10 lineup today. The base model, which starts at $799, looks and seems very similar to its predecessor, the Pixel 9, with a similar design language to last year's phone.

Google's updates to the Pixel 10 line allow it to showcase what its latest AI technology can do when enhanced by the Tensor G5 processor, an upgrade to the company's custom silicon designed for the AI experience.

Google follows in Apple's footsteps by nixing support for physical SIM cards from its US Pixel 10 phones. The company says most US Pixel owners already use eSIM.

Gemini for Home will replace Google Assistant in the company's line of smart displays and speakers, a step up in capabilities for its smart home devices. The announcement was made

Google’s timing here is interesting. While the company has been leading the charge in AI on mobile, bringing a smarter, LLM-powered assistant to phones, it’s lagged behind in the home. Amazon’s generative-AI-powered Alexa Plus assistant is already in millions of households.