Many types of sales promotions can induce a consumer to buy your goods or services. A product sample delivered to the consumer's door is a good way to introduce a new product, but also one of the ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

Components of Sales Promotion Mix. A sales promotion is an important marketing tool that gives you a way to encourage prospective buyers to make a purchase when they might otherwise wait or not ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

U.S. retail sales increased solidly in July, supported by strong demand for motor vehicles as well as promotions by ...

Ulta Beauty Inc. (NASDAQ:ULTA) is gaining momentum ahead of its upcoming earnings report, with stronger sales trends, tighter promotions, and accelerating product innovation fueling expectations for ...

CEO Ken Cook said the company has “more work to do” to improve its U.S. business, which saw sales fall for a second straight ...

Chains applaud sales-boosting annual promotionsDuring the first week of the current promotion, which began March 14 and was scheduled to end April 1, same-store sales were up 6 percent, Davenport ...

Seasonal Sales Promotions For Thanksgiving Thanksgiving is a time for family and friends to gather around the table. Along with laying out a spread large enough to feed everyone in their family ...

For decades, Connecticut officials have been trumpeting the annual sales-tax-free week, including this year’s promotion, ...