ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer ...

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.