Publicis Groupe has acquired content intelligence company AdgeAI for an undisclosed sum. Combined with Publicis Production, the AI-powered platform aims to “take the guesswork out of creative ...

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City. Name: Suong Nguyen Origin: Ho Chi Minh City, Vietnam Places ...

If you are a CMO in an APAC market, Elevate28 should be a call to consider whether you are truly being served—and serviced—by a model that reflects your needs. WPP’s strategy is explicitly designed to ...

A spokesperson for Ikea said: “There is no media agency review currently taking place. Ingka Group is conducting a request for information as part of a routine assessment of the global media landscape ...

The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model." ...

IPG Mediabrands was the incumbent on the account, having won it in 2021. IPG Mediabrands became part of Omnicom Media after Omnicom acquired Interpublic Group at the end of last year. COMvergence ...

Spikes Asia Creative Campus, a one-day learning experience on the transformative power of creativity from some of our ...

Heineken did not outline the timelines or exact nature of the pitch process for creative and media, but a spokesperson for the brand did confirm the review. The brand also separat ...

WPP Media China chief executive Rupert McPetrie will step down from the role at the end of June. The network has named ...

Stagwell expects a strong 2026, according to CEO Mark Penn on Tuesday morning’s Q4 and full-year earnings call. The holding company reported Q4 net revenue of US$651 million, up 3% year over year. For ...

As Publicis Groupe marks its 100th year, the company finds itself navigating an industry in flux—one being reshaped by economic pressures, relentless restructures and the impact of artificial ...

Running at a rather confident 5 minutes and 56 seconds, the film is inspired by the real-life work of educator and activist Siti Rahayu Baharin, founder of Buku Jalanan Chow Kit. Festive brand films ...