The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

Five years after selling her eponymous media agency to Havas, Virginia Hyland has formally exited the business, marking the end of a complex acquisition period that includes a now-withdrawn legal ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

UK-originated shop Uncommon Creative Studio won six prizes at the Campaign Big Global Awards today, half of which were for its work with British Airways. Rethink was the next most-awarded agency, with ...

The Indian streaming industry is on the brink of a seismic shift with the launch of JioHotstar, formed through the merger of Viacom18 and Star India under the JioStar joint venture. This consolidation ...

Hakuhodo DY Holdings has announced that Yasuo Nishiyama will assume the roles of president and chief operating officer in June 2025. Meanwhile, Masayuki Mizushima will transition to the role of ...

Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...