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With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how PCs are harnessing the power of AI to create a truly transformative #PadhaiKaFuture ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

Articles written by Abidali Dantrelia ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

AKQA staffers.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

Meta hosted the Meta Marketing Summit – Agency Edition in India on April 22, 2025 at Gurugram and Mumbai. During the summit, attended by agencies of all sizes, the social media giant it discussed how ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.