AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

General Management - Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?

See 8 steps to creating a contest that will help you generate leads and offer a memorable customer experience.

Content - Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...