Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding human matters more than ever.

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...