The Sabres have agreed to a 10-year extension of their arena naming-rights agreement with KeyBank that begins with the ...

As ESPN marches toward the launch of its new direct-to-consumer app and a “significantly enhanced app” (as Jimmy Pitaro put ...

Shares of Adidas fell Wednesday after the German sportswear giant flagged a double-digit million-dollar hit from U.S. tariffs ...

Las Vegas “will host the 2026 World Cup draw” on Dec. 5, according to sources. RS267962_20140713_PE3_8452 . Las Vegas “will ...

NFL Commissioner Roger Goodell in an email to all NFL employees wrote that those based in the league’s N.Y. office should ...

The first season of a revamped Athletes Unlimited Softball League wrapped up with a two-game championship series over the ...

Sporting KC is investing "close to eight figures" to build a new fan entertainment area at Children's Mercy Park ...

The July 29 edition of the SBJ College newsletter features a look at how the ACC is pivoting from crisis-management mode to ...

Walmart and MLS are teaming up in a multiyear partnership that will see the retailer establish a bigger foothold in the sport ...

The company saw double-digit growth in Monday Night Football and college football, as well as in women's sports.

The Univ. of Colorado athletic department has landed a new name, image and likeness initiative -- “The Arch” -- a membership program designed to allow small- and medium-sized businesses to advertise ...

PE firm Helios Investment Partners said that it is planning to boost investment in sports and entertainment to capitalize on surging demand from the continent’s youth using mobile phones to watch ...