Super Bowl LIX is Sunday and all eyes will be on the Philadelphia Eagles and the Kansas City Chiefs rematch. The big picture: Watching the big game is on the rise with 65% of consumers planning to watch — up from 61% in 2024 — according to a Numerator survey of 1,

Kendrick Lamar said watching SZA grow in her career has been "amazing to see" ahead of their performance together at the Super Bowl halftime show at Caesar Superdome on Sunday, Feb. 9.

Elsewhere around the world, the UK 's coverage is 100% free on ITV1 and through its on-demand platform, ITVX. In Australia, you'll also be able to watch the Halftime Show (and the game as a whole) for free on 7Plus. In Ireland, it'll be on Virgin Media One and VM Play, while in Mexico you can tune into Azteca 7.