From Nazi propaganda accusations and Brooke Shield's references, the American Eagle's back-to-school campaign has captured public attention, sparking wide-scale debate across social media.

Amid the ongoing controversy surrounding American Eagle’s ad featuring Sydney Sweeney, President Donald Trump’s White House communications chief, Steven Cheung, has come to defend the 27-year-old actress in a surprise move.

White House Director of Communications Steven Cheung has dubbed the fallout over the recent American Eagle advertisement starring Sydney Sweeney as "bull****" in a post on social media. Newsweek reached out to American Eagle and Sweeney via email for comment.