Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled "And,

It’s official, a new Taylor Swift record is on the way – and the internet is going feral. The singer announced her upcoming album, The Life of a Showgirl, on August 12, and she’s using Spotify in order to prepare us for the next era.

Billboards appeared shortly after Taylor Swift announced the title of her 12th era, "The Life of a Showgirl," and directed fans to a playlist.