Victoria Bitter (VB) has responded to Hungry Jacks' ad, which saw the burger giant create its iconic 'hard earned thirst' campaign, with its own copycat spot. Last week the fast-food chain dropped a ...

Droga5 has unveiled its latest ad for VB. In the ad, two men – one carrying beer, one carrying ice – are brought together for a party. http://youtu.be/BPJxYKmxvpc ...

Carlton United Brewery’s Victoria Bitter has called on Australians to help recreate its iconic 1968 ‘a hard-earned thirst needs a big cold beer’ ad. The ad, which will be made to celebrate its 50th ...

It’s been a big month or so for iconic Aussie brands getting mixed up in public health messaging. Not something I had on my 2021 bingo card, but here we are. And not a moment too soon. As I noted to ...

Iconic Australian beer brand Victoria Bitter has revived its 53-year-old anthem for an advertising campaign encouraging Aussies to get vaccinated against coronavirus. VB called on the Aussie sense of ...

In a series of full page advertisements, Carlton United Brewers-owned Victoria Bitter (VB) has apologised to its “loyal consumers” for formerly dropping its alcoholic strength. Yesterday, the brand ...