How Coke and Pepsi's rivalry shaped marketing — and where it goes next
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022
marketingdive.com
Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
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Coke vs. Pepsi: The cola wars are back
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8 Best Pepsi Commercials in Super Bowl History
8 Best Pepsi Commercials in Super Bowl History
Feb 11, 2023
eatthis.com
Pepsi ha revivido la rivalidad con Coca Cola en su más reciente comercial para el Super Bowl, titulado “The Choice”, al mostrar a un oso polar – animal asociado desde hace tiempo a la marca rival– eligiendo una Pepsi Zero Azúcar con los ojos vendados. Al respecto, Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que recurrir a la mascota de la competencia busca generar conversación entre los consumidores. "Nos da la confianza para reavivar la conversación sobre el sabor", agregó
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FacebookEl CEO
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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