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Consumer behaviour: the marketer’s competitive edge | Nombulelo Ntakakazi
Understanding why consumers behave the way they do isn’t optional, it’s essential. In this episode of CTRL.ALT.SUCCEED, Nombulelo Ntakakazi, marketing lecturer at Milpark School of Commerce, unpacks real-world case studies that reveal the thinking behind buying decisions and lasting brand loyalty. She also highlights the core skills every ...
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