Ladder Financial Inc. TV Spot, 'Life Insurance So Good, It’ll Croc Your World'
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Ladder Financial Inc. TV Spot, 'Life Insurance So Good, It’ll Croc Your World'
Upon his return home, this man is greeted by a romantic trail of rose petals and candles leading to the bedroom. He heads upstairs, shedding his office-appropriate tie and pair of slacks as he walks. To his surprise, instead of finding his loving partner under the covers, he's attacked by a fully-grown crocodile. The ploy was a trap by his wife ...
Apr 14, 2022
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
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strategicsavage on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by
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