In brand development, the logo is the flag you plant. The real work begins when you have to build the kingdom around it. When we received the logo for the Kenya Software and AI Summit, a brilliant fusion of the Maasai band circle and the Kenyan flag, our mission was clear: transform this singular mark into a comprehensive, immersive brand ecosystem. This meant: Extending the Metaphor: The logo’s concentric bands became a dynamic graphic language, symbolizing radiating influence and connected net
In brand development, the logo is the flag you plant. The real work b…
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