The Big Gulp was introduced by 7-Eleven in 1980, changing the way Americans enjoyed their soft drinks. The idea came about when Dennis Potts, a Coca-Cola representative, noticed that customers were refilling their smaller cups multiple times at a 7-Eleven store. He pitched the concept of offering larger cups, and 7-Eleven’s VP of marketing at the time, Dennis Rosenbaum, saw potential. They started with a 32-ounce cup, which was nearly unheard of at the time, and dubbed it the “Big Gulp.” The ove

The Big Gulp hit 7-Eleven in 1976 and changed the drink game forever—32 ounces of soda that made jaws drop and cupholders sweat. Born in California and backed by Coca-Cola, it was a wild idea that caught on fast. By the ’80s, sizes ballooned to 44 and even 64 ounces, turning the Big Gulp into a full-blown American icon—oversized, unapologetic, and endlessly refillable. #biggulp #americana | Truck Stop Chic