Any business does better when you follow very old business principles. Not hacks. Not vibes. Not screenshots of Stripe dashboards. Just this: • Demand validation Prove someone will pay you before you buy anything. • Variable costs before fixed costs Rent tools. Don’t lock yourself into expenses before revenue exists. • Cash flow over projections Money in the bank beats numbers on a whiteboard. • Risk sequencing Test the market first. Spend capital second. • Revenue funds assets Clients buy the t